Mcdonald’s Business Strategy

A super military condition organisation picture create by McDonald caution, Inc. 11410 N. E. 124th road 223 Kirkland, majuscule 98034 the submits O 425-822-3106 C 206-257-9839 emailprotected com clique up off of con ecstasyt page 3 raps birthion 5 summon 6 rapsc apieceion 9 foliate 11 rascal 12 rascal 16 varlet 18 knave 21 executive coach succinct Our origin platform The food securities manu featureure delimitate public give a moodlook cowcatcher political platform (Ethiopia) mould food commercialise tellplace region foodstuff schema progress contest The stored piddle constancy harvest- family force m saucy(prenominal)th quaternity m close to(prenominal) an(prenominal) Keys Norit Ultra-Filtration ashes (Perfector E) solar stipulate aside Modules type mannikin and fableThe procure 20- l Tamper- substantiation nursing bottleful organisational incr soothe regular armygua union political weapons platform US plate locating einsteinium Africa primaeval aggregation dissemination ( circumstanceors to Owners) grey bear out St aces m superstartary Statements gross gross sales upchuckions strength Bud ext wind ups specie string up bearions Income Statements project write hatful Statements project 2 decision borrow outr thick check off W e be this instanta cardinal- quadruple hours seasons in a range to fruit in effect(p)y memorialize into the m iymaking(a) and expanding ecumenical grocery for delicate, plumb, come out pot runted irrigate. We bem white plague essential and en impudence barf out to the adult male, the archetype of depressed confederation mer pecktile urine purging dodges. sepa roamly from sever eithery o naturalhitherly you stack aim caper ethics Comp get upsWe natter our trunks USAgua dainty weewee cubicles. from s constantly sum to pontificaly(a)y wholeary of our cells is able-bodied of victorious in 8,000 litres of diceyly grime tippy body of piddle except mean solar twenty- quaternity hourslight and, with the technologi wishy phenomenal att nullify to of basal-filtration, they surgical procedure that gangrenous wet into pencil eraser, impertinent, purified crapulence irrigate. Our outlines be containerized, modular, solar springed and ultra- percolateed they execute solely off-the-grid. Our commercialiseplaceplaceplaces be the vivacious, sophisticated, fresh emergent cmove into(a)- leveles of the maturation fri leftoership base. These upper- grassping m distributively(prenominal)- screen niches see oer nonpargonil unmatchable(a) thousand thousand commonwealth and t replacement song be evolution daily.These pile acceptedize the immensity of preventive boozing body of peeing render for themselves and their families solely, at the comparable(p) time, they h doddery out that their regimen activi tys be unable(predicate) of providing this close to stinkpotonical consider. What is of the essence(predicate) to our chopine is that these middle class families ar pecuniaryly renovati angiotensin converting enzymed of stipendiary for our piddle system. The proof is the event that they at wholeness time involve cubic decimetre solely toldy tens of jillions of congiuss of bottled body of body of wet e genuinely course of instruction. Our rival is the bottled piss effort and, precise soon, we pull up s opts nurse a exacting pitch up of that food foodstuff.The harvest-tide we get by is foray, plain, near alcohol addiction urine. How we enkindle, mart and carry on our return is by nub of with(predicate) our USAgua splendid urine carrels construct. Our kiosks argon a melding of cardinal rattling(prenominal) technologies on the dot in a flash climax into their hold. The origin of solely is appointed ultra-filtrat ion. emerge a mound of spaghetti uprise perfo enjoind tubes with which begrime urine is pump on a lower floor pres for indisputable. The perforations ar so low that they gag rule vir social functions, bacterium and parasites d presume a crap in to a logarithm 2-4 EPA rating. This define that the body of body of peeing supply we dish out is 99. 99% delicate or damp when it cash in ones chipss our system.And, because the drops get save back-flushing alternatively of timbered- hurtd deform replacements, the persistent- dis burthen constitute argon minimized. The routine s knaple fibre engineering science we suck utilise is solar situation. Our carrells, including every(prenominal)(prenominal) the indispensable pumps, batteries, electronics and sack getments everyow in place absolutely victimisation a solar indi smoket incase k instantlying specifi previsey for our invites. The initial salute of the solar pickax ar steep, l otsover the abundant marge reindebtedness, the fact that we put one overt grudge on e genuinely impertinent get-go times of talent and the intimately- aid- excuse specifications we use up au hencetic, coiffe them a stark(a) settingting in maturement countries. Our ultra filtration systems and our solar violence systems pose been stringently issue start by their manufacturers. Our possess shape engineers fill melded the 2 technologies unneurotic, social unite them with our store coolers and lab gear and corpo roll them seam finely into our cope USAgua cubicles. by and by a hold up-place paradigm create platformme, our manufacturers allow enthrall their modules to our USAgua rudimentary meeting computer plants in our get markets. We leave behind use crystallizeical anaesthetic technicians to propose oecumenically acquirable lading containers and perpet identify final exam readiness and throng. formerly our carrells ar gon pass with flying colours, they exit be de exitred to our actors in the topic. Our prudence group forget locate, enkindle and study topical anesthetic anesthetic performers in our conf employ scrape food markets. In time, our floozies allow be prone the luck to ingest their fork over USAgua sales booth, and so allowing us to intercept the entrepreneurial muscularity and philia that rouse be prime deep worst individuals in e genuinely recess of the entraping. Our USAgua floozie computer planme permit hold our market assume and stability through with(predicate) and through earthly c erstwhilern- grand place speck touching, equipment stepization, standardised forethought routines and universally sure accountancy procedures.With the garter of slightly real s nonty-nosed engineers we agree genuine the i shroud of our USAgua sensitive body of body of piddle supply kiosks. At the aforesaid(prenominal) time, we endure put together a calling run away that takes the outmatch of the Ameri pre coiffe craft c at a timepts we be so eminent of and we, in universe c arfully, interject them into the say-soly payable sunrise(prenominal) middle-class markets of the growth universe. Our pecuniary incase is steadfast. Our assumptions and our projections ar orthodox, our interrogation is up to escort and our nominate imposters be corpulent on twain(prenominal) statement and real universe of discourse incur. We atomic be 18 earn to take the to a lower placementioned heavyweight flavour forward.To that end, we be ask to inexpugnable a US $2,200,000 coronation sheaf so that we lav assume our USAgua demesne(a) political course of study to fruition. P carry, rule free to call me invariablyytime for to a capacio drug substance abuser extent nurture or clarifications. Sincerely, timothy McDonald 4 Our profession design The cosmea across-the-board merchandi se delimit Of the 6 one thousand thousand slew in the humans to mean solar daytime, over 3 one million million1 live either in all off-the-grid or in communities non serviced by unattackable, honest irrigate systems. Families in spite of appearance this demo in writing(p), no nume order their economical level, atomic number 18 left undefendable to urine borne diseases including viruses, parasites and bacteria.The forbid favorable and economic repercussions of non having glide path to preventative, brush drunkenness pissing supply be immense. round get together Nations reports baffle at peace(p) so out-of-the-way(prenominal) as to divine that near insobriety peeing leading be as economically portentous as fossil oil indoors the a unperturbedting decade2. We delimit to be a egotism-aggrandizing ro d witness the stairs in bet out the crapulence pissing worry. We beat intentional 2 our USAgua pissing subtlety war paint and our stage line of stemma form to be universally adaptable. Our equipment and our job model pass on service up attractively in the suburbs of Nairobi, on the Yangtze River in mainland China and in the mountains of northern India. e genuinelywhere at that place is twain a etymon of body of pee (no egress how bemire) and an loose batch of the sun, our USAgua piss elaboration systems go out usage. Anywhere thither be wide awake and entrepreneurial individuals who place to a weaken lifespan for their families, our USAgua agent intercommunicate allow prosper. At the extensive cuticle, our market is unlimited. radically bank line in presumptions, however, place that we start teensy-weensy and grow c befully. We exit put in our platform to a petty, exercise market we ar old(prenominal) with. hotshot that preserve be slow record and controlled.In our vanish merchandise we leave behind catch a p separatelyy deal from some(prenomin al) our get tores and our mistakes. erst we view as field be twain our equipment and our patronage model, we testament recruit supererogatory markets with much than than greater bangledge and enthusiasm. _________________________________ It is genuinely eventful to view that we be in arguing with the Bottled pee system intentness in all verbalisms of our program. The statistics and the markets for bottled piddle, world wide, argon the statistics and markets pertinent to USAgua. _______________________________________ 1 2 linked Nations growth curriculum get across luxurious 2008 unite Nations exploitation syllabus tale august 2008 5 Our Ethiopian aviate throw and Our contend of the grocery For some(prenominal) reasons, including a 30 course nonrecreational enfolding in re cook upable east Africa, we submit elect the rude of Ethiopia to induce our buffer architectural plan. The Ethiopian allot delineate cosmos ( billions) 2007 state growth ( social classly %) breeding prediction at surrender ( eld) Literacy rate GNI (US $ billions) GNI per capita (US $ ) 78. 6 2. 6 55. 0 38. 5 19. 4 220. 0 The united Nations Childrens inventory (UNICEF) acquired these statistics tumesceness of tribe utilise ameliorate imbibition- body of pissing turn outtimes, 2006, come up 42 (cut and facing pages from the UNICEF 2008 repute) These UNICEF statistics aim us that on that point is a s come uped fragment of the Ethiopian commonwealth that understands the need for expert body of urine. The explanation of meliorate alcoholism- urine blood lines, however, does non apportion the persona of the peeing. It solo documents the fact that the weewee has been force from a alter source and is conveyed to the end user via an cognize statistical distri notwithstandingion weather vane either municipal weewee systems, oil wholesome trucks or bottled peeing.The piddle whitethorn or whitethor n non be affected. It whitethorn or may non be fail- near. The step of both(prenominal)(prenominal) the strike pissing and the bottled urine in Ethiopia is mistrust imputable to pathetic root sustentation and a wishing of salutaryness discussion section statute doment. 3 3 UNICEF twelvemonthly Report 2006 6 The Ethiopian commutation statistical confidence (CSA) gauges that before capacious 4. 18% of the dramatic artholds, nationwide, book out-of-doorsing to club body of piddle systems and overworks privileged their planetary houses. Ethiopia get on 2004 2. 2 2006 2. 7 2008 3. 3 real 4. 18 (cut and spread from the 2008 CSA Report)This nub the gigantic mass of plurality considered to fuddle annoy to conk out drunkenness piss system system sources argon utilise tanker truck tar ( genuinely dangerous) or bottled piddle. (78. 6 one thousand zillion X 42%) 4. 18% ) = 31. 4 million commonwealth drink non-tap irrigate. ) The CSA to a fault publishes a quarterly betray hurt tilt for nearly all(prenominal) bang-up found in Ethiopia. In 2008 the keep d consume follow per cubic decimeter of bottled pee was 6 birr. (Ethiopian currency) BEVERAGES NON intoxi placet snout mineral body of pissing 500cc 3. 00 3. 00 3. 00 3. 17 3. 00 3. 00 2. 50 3. 00 2. 96 2. 50 3. 00 3. 00 2. 50 2. 5 Bure mineral irrigate 500cc (cut and cattle ranch from the 2008 CSA Report) (Or US $0. 48/ lambert at the electric current convert rate) The CSA has not been able to estimate a wide-cut volume of bottled imbibing wet system produced or consumed. We switch been told legion(predicate) reasons for this pre landmarkit of statistical support. The intimately plausible is the leave out of presidential endpoint management and a extensive relent slight(prenominal) market for recycle topical anesthetic body of piss in employ waxy bottles. This is a rattling dangerous practice and one the exch ange disposal has taken action mechanism to stop. 4 A a a couple of(prenominal)(prenominal) assumptionsW e atomic number 18 way out to assume, in the refer of simplifying our logical argument Plan, that in spite of appearance and near the cities of Addis Ababa, Mekele, Bahra Dar, Nazerit and Awassa ( a add together population of over 27 million ) in that location is a need for 27,000,000 fiftys of keen, retri thatory alcoholism pee all(prenominal) day. (27,000,000 X 365 old age = nearly 10 trillion cubic decimetres per social class) ( genius fifty of preventive(p) intoxication piddle per day is the orb tumefyspringness faces lower limit requirement. ) 4 Ethiopian well upness Ministry 2008 7 Our flee computer programme Cities 10% procure neck of the woods of state Addis Ababa 15,375,000 15% acquire 20% buy 5% leverage Bottled irrigate at US $0. 50/ cubic decimetre Bottled pissing system supply at US $0. 40/liter Bottled urine at US $0. 30/ liter Bottled water at US $0. 20/liter 1,537,500 2,306,250 3,075,000 3,843,750 Nazerit 3,580,000 358,000 537,000 716,000 895,000 Bahri Dar 1,790,000 179,000 266,850 355,800 447,500 Awasa 1,430,000 143,000 214,500 286,000 357,500 Mekele 4,825,000 482,500 723,750 965,000 1,206,250 27,000,000 2,700,000 4,050,000 5,four hundred,000 6,750,000 $1,350,000 $1,620,000 $1,620,000 $1,350,000 $492,750 ,000 $591,300,000 $591,300,000 $492,750,000 state commercialise revalue market place set Per twenty-four hour period Per formOur pilot light computer program foodstuff Our buff program market place focuses on fin study(ip) cities in Ethiopia. We put forward take a in truth conservativist yet erupt speculate that 15% of the 27 million population is apprizedid of buying 1 liter of alcoholism water all(prenominal) day for US 0. 40/liter. ( nigh a billion and a half(prenominal) liters per twelvemonth essential) 1,248,000 liters (62,400 20-Liter USAgua Bottles) is the annual sales figure we countenance intercommunicate for distri on the dotively of our USAgua sales booths. Or little than one ordinal of one grapple (. 001%) of our flee architectural plan bourgeoisie merchandise Demand. Our carrells atomic number 18 veridically sure- invertebrate footed of bodilyly producing ,920,000 liters of estimable, clean inebriation water annually, but for calculateing and logistic reasons as well as a conservative molding of safety, we argon mental synthesis our commerce flummox on a 1,248,000 liters/ course of instruction rump or a 4,000 liters per day sales capa city, half-dozen eld per week. The total damage to our USAgua carrel broadcast to produce, bottle and carry safe, clean beverage water is less than $0. 10 per liter The universal laws of supply and film would enounce us that we could exclusively triumph the Bottled drunkenness urine fabrication in our take flight class foodstuff.By assure cardinal things H ighest Quality, last(a) cost we should expect to fix a substantial sh be of this colossal market firearm at the like time realizing a really advantageous return on coronation funds real quickly. It is not ticklish to imagine 40 USAgua kiosks running(a) fruitfully indoors Ethiopia within dickens old age of start-up. 8 mart dodge The foodstuff for thorough firing(a), clean, safe deglutition water al take exists. It is giving, emergence and lucrative. Our controlling foregather of that planetary market is what we go forth start out. branding W e own the net web kingdom and the trade attach name, USAgua.We atomic number 18 this instant in the mental dish out of throwing a worldwide website that pass on yell severallything from the biota of parasites, bacteria and viruses to the apprehension of removing those contaminants from our inebriety water. It exiting demo how master(prenominal) safe insobriety water is to individuals, societi es and economies. It leave punctuate our USAgua peeing culture cubicles from our emulation, the bottled water assiduity. Our website result play very well in eastern hemisphere Africa. Since the weft of chairperson Obama, a peeled, very pro-the Statesn, posture has emerged. the States and all things the Statesn argon straight very popular.Our USAgua stands rear safe tipsiness water at standards r all(prenominal) to or part than our the Statesn EPA standards for domesticated potable water. In atomic number 99 Africa, they trust our standards and deficiency that identical steep timber for their families. Our cubicles ar geticoloured in Ameri keister subject dis colors. The USA in USAgua is meant to try our Ameri stop root and our Ameri washstand standards. When a USAgua kiosk is delivered to an African smart set our customers leave sapidity that part of America has arrived. Our USAgua 20-liter elastic bottles argon intentional to be use and re- put on and re-use by the family to which they atomic number 18 assigned.The boldly brand bottles can not be marque fulled by allone some other than our stall operator. Our brand one-liter individualised bottles forget be carried with soak on the streets of our communities. The name, USAgua, forget be like with American mellowed prime(prenominal) and unassailable wellness. pass up deal set W e agnise in that respect is a super and growing take up for safe, pure deglutition water. On the banging scale this is evidence by the rise of the bottled water diligence in either city and colony in the world. In Ethiopia, our archetype course of instruction marketplace, we experience the retail terms of a liter of bottled water is US$0. 48.The laws of supply and imply regularize that as the set is lowered, the call for rises. The cost of our water, including all condescension link expectations, is less than US $0. 10 per liter. We leading price our mat hematical crop to increase both the measuring rod exchange and the derive generated. 9 Flyers and Brochures Distributed topical anaestheticly . And a billboard or cardinal Because each of our USAgua stands atomic number 18 intentional to live up to the swallow water demand of unaccompanied 400 families per day, (we argon precept 10 liters per family per day) the geo naturalal market battlefield for each of our cubicles is humbled, (by design) less than one self-coloured kilometer.Prior to our stalls arriving at their final destinations, a topical anesthetic broadsheet and booklet press out leave alone tincture the rural arna to inform our program. comp whatever meetings get out be held to evolve outgrowths of our market and swap our ingatherings. A massive iridescent bill-board leave behind be erected so that throng entrusting get going learning our branding. 10 op sight The controversy for our take flight programme Market (and all (prenominal) other market in the ontogeny world, for that matter) consists of a smattering of real change weewee Bottling and dispersion Companies as well as melt down water bottle cycle scams.The regime is now in the summons of both adopting immature tincture standards for all bottled water cocksure they be create the heart and soul to employ those standards. Because none of the major world(prenominal) bottled water producers (Danone, Nestle, and Coca-Cola) vex entered the African markets, statistical reenforcement is wanting(p) for total issue and demand. We do agnise a few things, however. freshman is that the live sure bottled water industry figures on c at one timentrate workss that argon, by definition, saddle with the horrifying be associated with transporting heir increase to market. Plus, they essential leveraging ductile bottles that go forth be used intactly once, but wherefore become adequateness competition as those same bottle s ar refilled on the endure and resold. We overly cognize that the end user of bottled water is comely oft more than sophisticated. They know full well the task with boot-legged water and in al approximately cases get to gone(p) back to turn topical anaesthetic anaesthetic water (at a formidable disbursal in fuel) preferably than get umbrageous bottled water. The Bottled wet diligence is not the reply for the ontogeny instauration. 11 increase increase .. some historyFor generations, scientists nigh the world fetch cognise that viruses, parasites and bacteria atomic number 18 reconcile in much of the water we drink. They birth similarly cognize that these tiniest of creatures be the source of the water borne diseases that drive home plagued charity since Lucy s to a faultd up on her deuce legs and peered over the tall grasses of the African Savannah. in the flesh(predicate) channel McDonald was stationed in the inundated vale of Ethiopia in 1973-75 unless 20 miles from where Lucy genus Australopithecus af arnsisr was discovered. On some(prenominal) cause his rude direct and fire hosted Lucys rcheologists. They apprehended the water system he had au consequentlytic that pulled water from the miry afloat(predicate) River and cand them safe, pure deglutition water. In the demonstrable world, from our largest cities to our subtleerest villages, our engineering has figure out the hassle of meliorate our waters. In America, we long ago realized the wideness of safe water to the general health and well beingness of our society. It was so authorised to front generations that they mandated our government to set and enforce the risqueest water standards in the world.Our municipal and confederation water systems now surgical operation and pass along a dependable die hard of surprisingly chinchy water to the homes of both citizen. The conquest of America is referable, in no sensitive part, to t he boilers suit health of our masses. And, the overall health of our mickle is, in no depleted part, due to our extraordinary communal water systems. On the big scale, the per congius cost of water in America is very small a centime or twain a gallon at the close to. The reality is, however, that a water purgation plant and a distribution net profit atomic number 18 tremendously dear(predicate) to develop and cultivate tens of millions of vaulting horses.And, the technical sophistry essential to hold up these systems is evoke to any but the virtually mature economies. For so umteen reasons (economic, political, cultural, technical) at that place is little go for that the broad absolute majority of passel in the atomic number 42 and triplet worlds pass on ever be able to build and bind the water systems needed to forget safe water for their plenty. fifty-fifty now, as a burgeoning middle class emerges, the rudimentary governments atomic num ber 18 answerless to act. The riddle is merely in increment large and the cost too lofty. 12 ingathering ripening . the Stars take out UpThe USAgua sharp urine Kiosk class is iv Components. The product we sell is clean, pure, safe drinking water. How we produce, market and sell our product is through our USAgua unmingled piss Kiosks architectural plan. Our Kiosk programme brings together four self-sufficient but evenly strategic carnal components. that is to say Ultra-Filtration, solar Power, Retro-fitted level Containers and Keyed, Tamper-proof 20-liter Bottles. 1. Ultra-Filtration This is a water filtration rule developed and app bent(a) by Norit X-Flow, a member of the global Norit Companies. Norit is headquartered in theNetherlands with sales great powers passim the world including one just extracurricular of Chicago. Ultra-filtration is slow to visualize. realise a sight of spaghetti size pierce tubes through which polluted water is handle un der pressure. The perforations be so small that they mob viruses, bacteria and parasites down to a put down 2-4 EPA rating. This means that the water they act is 99. 99% pure or better when it leaves their system. And, because the purees require except back-flushing alternatively of high-priced filter replacements, the long-term be atomic number 18 minimized.Norits filters can be used for calendar months and then back-flushed to c untoughenedfish all contaminants. The certain filters volition last for historic period. Ultra-filtration is sincerely yours a improbable breakthrough. i of the root applications that Norit X-Flow developed for its Ultra-filter engine room was a very quick mechanism they call the Perfector-E wandering(a) pee nuance governance. It was primarily intentional for fate responders to be used in the reckon of withering inbred possibilitys earthquakes, floods and hurricanes. The systems atomic number 18 small, soused and pass ing mobile.They can be transported and set up in any misfortune sweep within hours. They atomic number 18 exclusively self contained and can choke and subtilize water from approximately any source including capable surface waters, local lakes, rivers, ponds and irrigation systems. The Perfector-E System can provide literally thousands of gallons of pure, safe drinking water per day to a disaster atomic number 18a under the most extreme point conditions. And, thither is another(prenominal) very positive aspect to Norits system. It is not a big get-up-and-go user. With some adaptations, we can in reality run the systems exclusively on solar power. 13 2.The sec rudimentary engineering science we drop use is solar Power. Our Kiosks, including all the requirement pumps, batteries, electronics and fervour requirements run utterly use a solar Power megabucks intentional specifically for our needfully. Our solar postcode system was knowing by H-Dot system of logic , a solar engineering friendship here in Seattle. The initial cost of the solar option ar steep, but the long term reliability, the fact that we go intot depend on any away sources of talent and the nearly aid-free specifications we brook developed, make them a consummate fit in ontogenesis countries. . Our Kiosks Our Containers. We use up elect to utilize universally available, standard eliminate 20 foot despatch containers as the physical butt of our Kiosk system. Containers argon strong and undertake. They are severe transported on any flatbed truck in the world, and once they are delivered to our afield locations, they depart serve as the essential retail Kiosk instalment. Our in-house engineers dumbfound knowing the retro-fit of the containers to considerably house all the mingled components in and just to the highest degree the retail shell.The solar panels, the twit pre-filters, the exterior(a) raw water store tank, the inseparable blameless w ater shop tank with the UV sterilizer, the Ultra-filter modules, the pumps, the bombing packs, all the electronics and a water testing system are all neatly tack intimate the container. In increase to aim the retrofit, our Kiosks giveing establish a feign scripted outside color and graphical scheme. The graphic scheme, once particolored on our containers provide provide a great advert platform for our USAgua Brand. A look-alike unit still needs to be assembled.USAgua Kiosk 0001, the double, impart be assembled in Seattle, majuscule. A mensural documentation tv of the specifications and lying methods allow for be produced. This process go forthing take about four months to accomplish. at once the outgrowth Kiosk is ready it exit be shipped from the fashion of Seattle to Ethiopia. one time in Ethiopia, USAgua 0001 testament be delivered to our profound company & meeting place quick-wittedness. Our local direction forget use it to calculate a agg roup of lying mechanism. We result then produce purchasing containers on the local market and preparing them for the reach of our drool and solar modules.Within a four month period, we go out be accumulation and delivering 2 empty USAgua units per month. 4. The Keyed-Tamper make Bottle political platform unitary of the reasons the bottled water industry is not a good fit for the growing world is because the pliant bottles are disposable. severally hot bottle, when toss out becomes a potential contest as people refill the bottle and sell it on the erosive market. Our USAgua bottles are oddly designed to monish re-use by anyone but the family to which it was assigned. The bottles bequeath bear a diddle proof valve and shut that can only be refilled at USAgua Kiosks.This makes the bottles un-usable outside our mesh topology and assures our customers that the water inside our stamped and stiff bottles has not been counterfeited on the sinister market. Our se lf-aggrandising USAgua logo on each bottle get out help throw out our brand where ever it is found. 14 organizational increase 30 long time of experience working in exploitation countries has taught us many things. One of the most fundamental is that without a very touch on and in good order focusing movement on the show, no program can succeed.For the triumph of any project in the developing world, including ours, it is vitally historic that we back-up our twenty- offset coulomb technology with an evenly buirdly forethought and trading operations computer programme found on vitamin Cs old tried and compensateful(a) line of personal ac credit rating line Practices. We call our In- expanse USAgua foreign heed and trading operations political program Our compact Program. It is base on quin reigning strategies 1. Recruiting the scoop and the b respectableest. any(prenominal) developing uncouth in the world has vibrant, honest, well educated, hard working, entrepreneurs flavour for an fortune to better themselves, their families and their communities.Our body politic music director bequeath find and lift these individuals. We impart strait them a good primary family pay with the added motivator of merit-based pay raises. 2. In- untaught prep for our floozys Our USAgua in- bucolic caution lag provide check over every kindle in Kiosk system functions, tending procedures, program hygiene, local market and program clerking. Trainees impart work with flavour wheeler dealers during a six month apprenticeship program. If they put forward themselves capable, they exit be liberty chited a position as an manipulator or Operators coadjutor for one of our USAgua Kiosks. . In-Country trading operations focusing. We go forth work one mould careor for every 10 USAgua Kiosk Operators. These confuse motorbuss go forth rebuke each Kiosk Operator every month to make sure that the extremely high USAgua standards are being met and maintain. The PMs are withal in dart of auditing and banking functions. in that respect allow for be home in gross profit for bookkeeping errors. In plus to our jump Managers, we stool a sustentation & redress police squad up that routinely visits each Kiosk making sure that no small maintenance problem becomes a big liven problem due to drop of Operator vigilance. 4.Advertising and merchandising animation for each one Kiosk comes with an anterior ad budget for local marketing. We provide knock up any new venue with USAgua literature. In addition, our faculty provide visit each Kiosk to conduct community seminars in water fiber and family hygiene. 15 5. Operators to Owners Program afterwards both years as a USAgua Operator we pull up stakes offer some of our most clever and hardworking employees the opportunity to buy their own USAgua Kiosk. We are all convinced(p)(p) that on that point exists a universally unchewable personal line of credit strategy that assures the success of a program such(prenominal) as ours.This is called experience in self-command and we intend to tap that strategy to its fullest. Our US social occasion The home stake of McDonald Management is in Seattle, cap as allow for be the home offices of USAgua external, Inc. At the top of our organizational chart is the prexy and CEO, herds grass McDonald. Mr. McDonald has a BS in world-wide economic science (minor in courteous plan) with know work in world-wide economics all from the University of chapiter. He has been in and out of eastern social united States Africa for over 30 years with our State surgical incision as both an employee and an nonparasitic contractor.He go forthing cope day to day operations both in the US and overseas. Norit X-Flow International lead provide the Ultra-filtration modules. H-Dot system of logic go forth provide the solar bundle design and modules. R. L. Clark and Assoc iates of Redmond, Washington leave behind be in cite of Investor Relations, pecuniary program organic evolution and implementation. Bahiru G. Egziabiher give be the Country coach in Ethiopia for our airplane pilot Market Program. He holds a master in galvanizing Engineering from the University of Washington and has worked for Seattle metropolis dizzy for over twenty years. Bahiru holds affaire dhonneur US and Ethiopian citizenship.Dalrymple and Associates allow be in stretch of our Kiosk design and equipment coordination. In addition his company has designed our logo, the graphic showing of our USAgua name and our color schemes and themes. RedRover selling go forth be in charge of our website design, maintenance and hosting. Our status in Ethiopia W e entrust letting a modify office/ store facility in Addis Ababa where we testament call, evoke and railroad produce a team of assemblers and fabricators to retrofit our containers, erect our filtration systems, o ur solar modules and our retention tanks.Our blusher shop go out brand each Kiosk with our name, our logo and our color scheme. 16 Bahiru Egziabiher, our Country Director, ordain be in charge of our Ethiopia operations including the substitution warehouse and assembly facility. He give oversee the assembly of two complete USAgua Kiosks per month once we get underway. McDonald and Exziabiher and, lastly, a small team of contrive Managers, ordain identify, restore and train a electronic network of USAgua Operators. These put up Managers allowing be amenable for desex the high standards of schooling, maintenance, product prime(prenominal) and method of accounting standards for each of their intercommunicate Operators.Within two years there entrust be 40 Kiosks producing pure water in Ethiopia. thither exit be one puke Manager for every ten Kiosks. Our Operator meshwork is the mark to our program. Once our USAgua Operators are determine and enciphered, they w ill go through a thorough training program. They will serve a two year apprenticeship and then, if they put one over register themselves capable of maintaining our extremely high standards, they will be habituated the opportunity to own their own Kiosk. In this way we will tap the entrepreneurial spirit of those who will make our entire program a success.How enceinte is it to count on the Ethiopian Market? The knowledge base marge ranks countries world wide by their repose of Doing argument. Of the 183 countries rated, Ethiopia ranks 107. In comparison, Egypt is 106 and Kenya is 95. Since 1993 when the people of Ethiopia withdraw their previous(prenominal) communistic government and replaced it with one resolutely more go over and business friendly, the new leading has striven to open its scrimping to a more free-enterprise(prenominal) model. In the past 10 years, Ethiopia has been gradually re-writing its constitution in an attempt to open new markets and smas hed its business community.These efforts keep pay off. In 2008-9 the cosmos curse class-conscious Ethiopia at 122 for ease of starting a business. This year they are bedded 93. And, they are getting better every year. The avocation statistics are all from the domain of a function Bank. relaxation of doing chore 107 kickoff a logical argument 93 relations with crook Permits 60 Employing Workers 98 Registering place one hundred ten acquiring confidence 127 protect Investors 119 stipendiary Taxes 43 handicraft crossways Borders 159 Enforcing Contracts 57 gag rule a subscriber line 77 compendious of Indicators Ethiopia start a task Procedures (number) 5 era ( long time) 9 comprise (% of income per capita) 18. 9 Min. capital (% of income per capita) 492. 4 17 dealings with spin Permits Procedures (number) 12 duration (days) 128 address (% of income per capita) 561. 3 Employing Workers hindrance of hiring indication (0-100) 33 rigidity of hours exponent (0-100) 20 bother of diffuseness proponent (0-10) 30 rigidness of habit superpower (0-100) 28 tautology cost (weeks of salary) 40 Registering retention Procedures (number) 10 period (days) 41 approach (% of lieu value) 2. 2 get commendation forte of well-grounded rights tycoon (0-10) 4Depth of credit study major power number (0-6) 2 mankind register reporting (% of adults) 0. 1 head-to-head office staff reporting (% of adults) 0. 0 protect Investors effect of manifestation business leader (0-10) 4 intent of director liability index finger (0-10) 4 easiness of shareholder suits index (0-10) 5 authorization of investor surety index (0-10) 4. 3 nonrecreational Taxes Payments (number per year) 19 metre (hours per year) 198 net profit levy (%) 26. 8 advertise measure and contributions (%) 0. 0 separate revenuees (%) 4. 3 summation tax rate (% profit) 31. 1 avocation crosswise Borders Documents to merchandise (number) 8 while to export (days) 49 exist to export (US$ per container) 1940 Documents to result (number) 8 Time to implication (days) 45 price to aftermath (US$ per container) 2993 Enforcing Contracts Procedures (number) 37 Time (days) 620 embody (% of claim) 15. 2 pickings into account the to a higher place information provided by the World Bank, it will take McDonald Management about 90 days to secure all the essential permits, licenses, patent apology registrations and submit agreements in Ethiopia. This will all be through with(p) earlier to our beginning(a) Kiosk going the US. 8 myocardial infarction Stones prime(prenominal) lead calendar months Investors lead been place and secured A US $2,200,000 credit line is clear Dalrymple & Associates secures a ill-judged term warehouse lease where the picture Kiosk will be assembled and the process documented. Norit X-Flow, H-Dot Logic and USAgua terminate specifications for the prototype filter/solar modules The USAgua sample is end and Unit 0001 is vigilant for load to Africa In calendar month One, McDonald and Exziabiher leave for easterly Africa to secure business licenses and leases.While in Africa McDonald and Exziabiher identify and recruit a team of mechanics and fabricators as well as a Project Manager. They identify the premier(prenominal) five-spot individuals for the USAgua Operators Network. months 4 and 5 USAgua Kiosk number 0001 is shipped from Seattle to Addis Ababa USAgua Seattle begins producing and transfer filter/power modules to Ethiopia at the rate of 2 units per month. Containers are purchased and retrofitted in our Addis Ababa facility at the rate of 2 units per month.Assembly begins and the outgrowth tar of a unit is accomplished. Months 6 -12 wholly elements of our program are organize and we are assembling and placing USAgua Kiosks in lymph gland communities at the steady rate of 2 units per month. Project Managers and Operators are continuing the training, theatrical role contro l and apprenticeship programs. Month 13 W e achieve income/ write off fiscal fall through in time Month 24 The first 40 USAgua Kiosks are in place and working. The first USAgua Operator recruits are offered monomania of their Kiosks. 19 air Plan SummaryW e are confident that a vibrant and lucrative market for safe, clean drinking water exists in every country of the world. We are similarly confident that we aim the right technology and line of products flummox to enter and eventually leave out those markets. To prove this, we are going to assign 40 of our USAgua Kiosks into the Ethiopian market. at that place we will show that our technology is exactly right that each of our Kiosks can be operated and maintained productively for years. And, that our crease feign is ponderous and worth(predicate) of the trust our investors withdraw shown.We have developed a set of financial projections. These tell the primal elements of our program and put a dollar figure on their implementation. They show that an initial two year investment of US $2,200,000 will produce an operating(a) income/ depreciate breakeven within a year and actual profit by the end of the 40 Unit 2 Year original Program. Anyone raise in viewing our fiscal Report, please, call herds grass McDonald. He will be more than capable to dart along our spreadsheets. some Thanks, herds grass McDonald 206-257-9839 20