Sethu Sethunarayanan - 1966 Words

1. Explain in detail what theories and concepts you learned in class are helpful to understand the case. The case discusses an entrepreneur named Sethu Sethunarayanan, who invented and marketed an innovative trap to help poor Irula people (an Indian tribe) catch rats more efficiently. He is the founder of the Center for Development of Disadvantaged People (CDDP) – one of a few recognized non-profit organizations in India. The case is an example how technological innovation and human capital can be used to improve the life for the poor. This rat-trap entrepreneurship was a social entrepreneurship because the inventor used the resources to cater to the needs of poor people. Prior to the innovation of the new trap, Irula villagers†¦show more content†¦Lastly, Sethu seemed to be the first one who addressed the problem in how Irula people catch rats, so he had the first-mover advantage. In addition, it was not likely that other social entrepreneurs would come and compete with Sethu in the near future. Hence, the Irulas did not have other choices but use Sethu’s new traps if they wanted to change the way to catch rats. 3. What characteristics of the entrepreneur enabled their success? Sethu had many characteristics of an ideal social entrepreneur. Among those characteristics, the thing distinguishing him from others may be his concern for the community. Being inspired by Mahatma Gandhi – the Father of the Nation, Sethu always thought of ways to bring a better life for the poor in India. This is probably the reason why he realized the problem of the old way of catching rats of the Irulas and did not stop thinking of a solution. In addition, Sethu obtained an appropriate education and experience in doing social entrepreneurship. Sethu studied in Gandhi’s school in India, where he was instructed to use Gandhi’s method to improve lives for the poor, solve human conflicts and introduce new ideas. After graduation, he worked for an NGO to accumulate experience before establishing his own NGO in 1998. His education and experience were the foundation for his innovativeness, which contributed to the invention of the rat trap. Finally, the most vital factor leading